1. Don't make your file sizes too big
The longer it takes a page to load the less people will go to those pages. On the internet peoples attention span is calculated in seconds not minutes. Make sure all pages including images are under 50K unless absolutely necessary.
2. Watch the use of background images
If you have a busy background it takes away from the content and the purpose of the page itself. Unless the background is the purpose use suttle background images and colors.
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