Content People Want
Now before you say "Duh", this is where many people mess it up. Before they can even get out the gate they're destined to fail because they create a product that nobody wants. Sort of defeats the purpose.
You don't want to just make money with your product (otherwise, you won't be making money for long), you want to fulfill a want/desire of your customers or satisfy an obsession (aka hobby ;) of theirs. You want to genuinely help them, satisfy their "craving" so to speak.
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